A toy maker that DOESN'T want a deal with Disney?!

Wow, this has caught everyone off guard in "The Biz." As the article mentions, companies are usually tripping over themselves to be able to manufacture and distribute toys for Disney.

Either Disney was asking for way, WAY too much money and/or control over the products, or Applause has just made a really big blunder. My instincts tell me Disney is pushing hard to up its bottom line to cover for some of it's other divisions (TV being the biggest problem at the moment).